On with the show: Pico benefits from global network

Pico (Thailand) Plc (PICO) is a member of the worldwide network of Pico Far East Holding Limited, a world leader in the trade show and exhibition industry with 35 branches in 23 countries. CEO Silchai Kiatpapan discusses the company’s strategy and outlook.

What is Pico’s business model?

Starting 30 years ago, our group’s assets and capabilities grew from pure window display contract work to becoming a trade exhibition contractor. We have grown and developed our products and services to match customers’ needs and to attract new business opportunities. We have furthered our growth in services to become specialised in face-to-face communication and have expanded our network both horizontally and vertically within the industry. Today our principal businesses are in Mice (meeting, incentive, convention and exhibition) management and services, event marketing and branding, trade exhibitions and knowledge communication including digital content and media.

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