Sahaviriya Steel Industries Plc (SSI) is Thailand’s first manufacturer of hot-rolled steel sheet in coils (HRC) and the largest fully integrated flat steel producer in Southeast Asia. It owns and operates SSI Bangsaphan as a mid-stream steel manufacturing plant, with annual capacity of 4 million tonnes of HRC and 1 million tonnes of pickled and oiled HRC, and SSI Teesside, an upstream steelmaking facility in England with an annual capacity of 3.6 million tonnes. Win Viriyaprapaikit, SSI’s group chief executive and president, discusses the company’s strategy and outlook.
‘‘Our goal is to focus on upstream integration over the next five years,’’ says Mr Win.
What is SSI’s business model?
SSI has been in the steel business for 20 years in Thailand. In the past, we sourced steel slab from all over the world and added value by processing it into HRC. Our customers are predominantly in Thailand and range across a variety of industries such as automotive, electrical appliances, construction, energy, transport, furniture and packaging. Today with the acquisition of Teeside Cast Products in the UK in March 2011, now known as SSI Teesside, we are able to address the key issue for the company, which was sourcing the necessary amount of raw material to fully utilise our assets in Thailand.