Kingsmen CMTI designed for success
Kingsmen CMTI Plc (K) is a retail and corporate interior design company that listed on the Market for Alternative Investment in December 2015. Chief executive Chayawat Pisessith discusses the company’s strategy and outlook.
Please explain K’s history and business
The company was founded in 1989 and originally called CMTI (Creative, Modular, Technical, International), focusing primarily on interior construction work for exhibitions. In 2002, Kingsmen Group became a partner and our company was renamed Kingsmen CMTI. With our new partner we pivoted our business model toward more retail interior construction and today interior work represents more than half of our business. We are recognised as one of the top interior design and construction companies for both retail space and exhibitions.
Who are your target customers?
On the retail side, our customers are typically international brands that are coming to Thailand and need a store presence, or those that are already here and planning to expand further throughout the country and the region. The majority of our work in this area is for high-end and rapidly expanding mid-market fashion retail customers such as Louis Vuitton, Ralph Lauren, Proenza Schouler, Balenciaga, Emilio Pucci, Givenchy, Roger Vivier, Uniqlo, Cath Kidston and so on.
Our ability to deliver a high standard of quality that meets global brand expectations means that our interior design and construction business grows every two to four years, with 50-70% of our business from existing key accounts plus 30-50% new clients. Not only do we have a strong relationship with brands, we also have gained the trust of shopping centre owners in our professionalism and they use us in various locations all over the country.
For exhibitions, we have been doing the Motor Show, Money Expo and many other exhibitions since they first began and we expect to continue doing so. Finally, we have been expanding to offices and hospitality, specifically more complex projects in hotels such as lobbies.