Buildersmart Plc (BSM) Interview

Buildersmart designed for focused, sustainable success

Buildersmart Plc (BSM) is a building materials manufacturer and distributor listed on the Market for Alternative Investment since 2008. Managing director Sunchai Nuengsit discusses the company’s strategy and outlook.


Please explain the history of BSM

BSM was founded in 2001 by executives who had long experience in the building industry and interior work. We saw the need for good quality, innovative products and solutions for the Thai market. We became a manufacturer and distributor of gypsum wall and ceiling systems and aluminium products for interior work under the Alloy brand. Over time we successfully grew our business and listed on the Market for Alternative Investment in 2008. We have expanded our product lines and today we have three core businesses under BSM, D&W Asia and Sansara.

What attracts customers to use BSM services and products?

We have three groups of customers: the project owner, the specifier which is typically a designer or architect, and the contractor. We have the ability to service each beyond what our competitors typically offer. If they are interior designers, we offer products with great design and high quality.

We are aware that interior contractors sometimes have to work after office hours, so we have equipped our warehouse and logistics operation to service them, and all vehicles have GPS so customers know where and when products will be received. We also have a training centre where we provide free product and installation training so that they can be more effective for their customers.

Because our services are integrated with our own manufacturing facility we are able to confirm to our customers both volumes and prices for 6-12 months depending on their needs. In addition to services, we are also focused on improving the quality and functionality of our products, because we believe small details make a big difference.

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