So Ichitan Plc (ticker: ICHI) ipo’ed earlier in the week with a subscription price of THB 13.00, the stock hitting +30% during intra-day trading and finishing the week @ THB 17.90/share..

Image source: SETSMART

So how can you do a successful IPO? Easy do the following steps:

1. Create a successful consumer business and sell it to one of the wealthiest businessmen in Thailand at an incredibly high valuation

2. After a few years, take the exact successful formula, duplicate it, and spend a couple of years doing amazing PR with a sailor hat

3. During the IPO subscription period do a crazy amount of promotions and PR for retail investors (gold bars, porsche give aways etc etc) to gain access to the stock

4. Price the IPO at a fair valuation (ICHI IPO’ed @ mid-teens PE which isn’t overtly expensive, with a value of THB 3.9 bn)

5. Sit back and soak in the praises as the IPO performs fantastically well and fools like me sitting here singing your praises.

Well done Tan Man