VGI

VGI ramps up skytrain, Airport Rail Link coverage — VGI will begin selling ads in cross-category packages for the skytrain on October 1. The move will help to increase its gross profit margin by 1-2% and boost revenue to Bt1bn this year. In its cross-category package, clients can buy ad spaces on billboards and LED monitors on stations, train bodies, signs inside train carriages and on platform screen doors. The package will build an advertising network and help clients to reach more target customers. (Bangkok Post, 22/05/13)

Comment: They have a wonderful monopoly on the BTS advertising.