Ohhh a local M&A case! Finally some fun times!

VGI Global Media Plc, Thailand’s largest transit-media provider and a unit of BTS Group, has acquired 24.43% of Master Ad Plc (MACO), the country’s largest outdoor media firm.
The acquisition is worth 662 million baht or nine baht a share.

A quick intro on both firms first:

• VGI – A monopoly for advertising on the BTS + in Tesco Lotus, BigC and other retailers.
• MACO – Wonderfully run company that mainly had focused advertising on the massive boards you see when you’re driving around Bangkok and Thailand.

So what does VGI and MACO gain out of this?

• If you’re in advertising and you want access to the BTS, retailers, and massive boards (basically any Out-of-home media) then VGI&MACO is now your one-stop-shop.

So the question is now just – when will VGI look to take a bigger stake in MACO?

Source: Bangkok Post